Utah Trend Summit

12 Sep

Are you a wedding professional in Utah? Do you have a business that relates to the flourishing bridal and wedding industry? If you do, you may have felt or have heard the frustrations from some who feel as if the wedding trends in Utah are a bit too “behind the times.” How can one escape this situation and feel confident that they are offering the latest, freshest possible ideas for their Utah brides and grooms?

Enter the Trend Summit. On September 25, 2011 the Wedding event of the year—and the only one of its kind, will introduce and present the hottest and most current trends in the wedding industry. The latest color palettes issued by the Pantone Institute for 2012 will be displayed and discussed within the framework of all things wedding—from bridal gowns to floral centerpieces, from dinnerware to the newest and coolest beverage concoctions and more. This will be the place for the who’s who of Utah wedding professionals.

The Utah Wedding Trend Summit will be held at Pierpont Place, 163 Pierpont Avenue, Salt Lake City, 84101. Pre-register by September 23rd and the fee to attend is $50, if you register at the door, the fee is $75. Register at: http://www.myupfa.com

This event is sponsored by Utah Bride and Groom Magazine, The Utah Professional Florist Association, Pierpont Place and The Wedding Professionals of Utah. Do not miss this one of a kind event, where you will be sure to learn the latest and best trends in the wedding world, which will set you and your business apart as the place to go for the best a wedding professional can offer.


29 Aug

The Utah Professional Florist Association would like to send congratulations to our very own Chantelle Mathews and her husband John for the newest addition to their family. With warmest welcomes to their new baby boy, we send the entire Mathews family happy wishes and congratulations!!!

UPFA News!!

27 Jun
Hot of the Press!
Once again, The Utah Professional Florist Association’s Convention/Annual Meeting was a smashing success. Placed in a beautiful setting  at Deer Valley Resort combined with great floral and business instruction, food and wonderful people, Annie (convention chair) and newly elected President of the Association, and the countless volunteers made the event memorable. If by chance you were not one of the lucky attendees, do not worry, the wheels are in motion for the 2012 convention/annual meeting.
We can never thank the gracious and the never ending giving of our sponsors enough. This great event could never be the success it is with out their support. Please, Please thank them and support them for all they do for UPFA.
The Utah Professional Florist Association was formed to unite and to enhance the professionalism of the florists in our communities. If you are not a member and would be interested, check us out on face book, upfa.wordpress.com or contact Becky Badura (Vice President of Membership) at becky@redmountainwholesale.com

Our Annual Meeting and Convention Info

23 Jun

UPFA Annual Convention 2011 Event Schedule

Saturday June 25th, 2011

Noon-1:00pm Early Convention Registration
1:00pm-2:30pm “Learning Creativity” Hands on Workshop
Presented by Kado Design Group
3:00pm-5:00pm “Business Transformation Training”
Presented by Tim Huckabee, AIFSE
Sponsored by UPFA
4:00pm-6:45pm Convention Registration
6:00pm-6:55pm Mingling/Networking and Design Contest Voting
Designers Cup Contest Sponsored by Bloomnet
7:00pm-9:00pm Begin the Evolution Dinner
Sponsored by FTD
7:30pm-9:00pm UPFA Annual Meeting
9:30pm-Midnight After Hours Party Sponsored by Esprit Wholesale

Sunday June 26th, 2011

7:00am-8:30am Fuel the Transformation Breakfast
9:00am-11:45am “Successful Design Strategies for the Modern Florist”
Presented by Tom Bowling, AIFD, PFCI
Sponsored by Teleflora and Ensign Wholesale
Noon-12:45pm “Social Media Revolution-21st Century Business Success”
Presented by The Buzzboosters
1:00pm-2:15pm Evolution Luncheon
Sponsored by Red Mountain Wholesale
2:30pm-4:15pm “The Evolution of Daily Design”
Presented by Frank Feysa, AIFD, CFD
Sponsored by Smithers-Oasis
4:15pm-4:30pm Silent Auction
4:45pm-5:00pm Closing Ceremony and Farewell

Social Media Revolution 21st Century Business Successs (sun 12-12:45)

23 Jun

“Shahar and Nashlah Boyayan are the founders of Buzz Booster, a mother-daughter operated small business marketing company and social media agency that specializes in modern marketing strategies for small business owners. We are passionate about empowering small business owners. Internet marketing and social media marketing allows us to empower people and help them create long-lasting prosperity. In this presentation they will show retail florists how to use the power of the internet to grow their business.”

Successful Design Strategies for the Modern Florist (sun 9-11:45)

23 Jun

Education Specialist

Tom Bowling AIFD, PFCI

Freelance Designer
Fairfield, Ohio

Tom Bowling AIFD, PFCI, has more than 30 years in the floral industry. He has earned a Bachelor of Arts
degree in art and interior design from Eastern Kentucky and a Master’s of Education degree from Miami
University of Ohio.

Tom is a member of the American Institute of Floral Designers (AIFD) and serves as its President Elect. He is
also a member of Professional Floral Communicators International (PFCI), the Society of American Florists
(SAF), and numerous state and allied associations.

Tom has been a feature designer twice for AIFD’s National Symposium. He is also the Floral Director for
Charisma Floats, having decorated for a number of Rose Parade floats. In addition, this year Tom celebrates
his 15th year as assistant floral director for the Academy Awards.

Tom is the Educational and Marketing Director for Fitz Design. He also serves as a creative consultant for
Ocean View Flowers in Lompoc, California and for Continental Floral Greens in San Antonio, Texas. He has
designed, coordinated, and commentated at numerous local, regional, and national floral events, having
designed for presidential inaugurations as well as for many large society events around the country. Tom
serves on several advisory boards for floral related products and his work has been featured in FLOWERS& and
Flowers and Profits. He is a member of Teleflora’s acclaimed Education Specialist team. 1 / 1

Learning Creativity-Hands on Work Shop (sat 1-2:30)

23 Jun

Business Transformation Training (sat 3-5) Convention

23 Jun

Tim Huckabee was born, raised and educated in Connecticut and founded his company, FloralStrategies, there in 1997.

Tim learned every aspect of the flower business while working at a high-end florist in New York City in the early 90’s. He handled telephone sales and customer service issues and helped the shop with its advertising campaigns. In his frequent conversations with florists he realized that there was a dire lack of sales and service education in the industry. That fact motivated Tim to start FloralStrategies, to literally bring training to florists. To date he has visited florists of all sizes around the world to teach them how to give better service which always results in bigger sales.
Tim Huckabee AIFSE

The 2011 UPFA Convention Sponsors

16 Jun

We would like to give a BIG THANK YOU to these wonderful sponsors that have helped make the 2011 Utah Professional Florist Association Convention a great success. Please use these sponsors whenever and however you can to help support them for supporting us!
Red Mountain
Burton and Burton
John Henry Co.
Cellar Door Creative
JuneBug Floral Design
Syndicate Sales
Kado Design Group
JRM Chemical
Handy Floral
Florist Review
Salt Lake/Park City Magazine
Dunford doughnuts
J & J Nursery
Jeremy Trentelman AIFD, CFD, UPFA
RSVP linens
American National Insurance, Lindsey Eggett, Agent
Union Grille
Flower Express
Floral Supply Syndicate
Pacific Plants
Sabina Golder Photography

The Evolution of Daily Design (sun 2:30-4:15)

16 Jun

Frank Feysa AIFD CFD

Frank has been involved in the floral industry for more than 30 years in
various capacities including retail shop owner, stage designer, hands on
instructor, party and event design and commercial print design and as a
Design Director for Smithers- Oasis.

Currently Frank serves as Past President of the North Central AIFD region
and currently is a member of the AIFD Student Competition Committee.
In 2008 he was Fresh Flower Procurement chairman for the AIFD National
Symposium “Collaboration” held in Chicago, Illinois and held the same
position for last year’s 2010 AIFD “Revolution” Symposium held in Boston,

Recent projects have include “Frankly Floral Art” in Springfield IL at the
Frank Lloyd Wright Dana Thomas House, “Survival of the Creative Mind”
inTaos New Mexico”, Chicago Flower and Garden Show, “Nature’s Creative
Edge” in Fruitport Michigan and Franklin Park Conservatory in Columbus
Ohio. Frank’s designs can also be seen in Flora Magazine.